![]() In addition, men with a preference for red rated it as having higher levels of characteristics such as dominance and aggression than participants who favored blue.Īnd a field study led by Nicolas Guéguen of the University of Southern Brittany in France showed that drivers expressed more aggressive behavior towards red cars.įor the study, a male confederate driving on a fairly busy street stopped at a red light at an intersection. In one example, a recent article in Psychological Science found that men with a preference for the color red had higher testosterone levels compared to men who preferred blue. Since at least 1942, researchers have observed that red can lead to heightened physiological arousal and aggression whereas colors such as blue or green can have a calming effect. New research from an international team of psychological scientists puts the brakes on another common stereotype about red cars: they elicit more aggressive driving.Īt least in Western culture, the color red has long been associated with emotions like anger and aggression. The insurance industry also denies that car color comes into play when setting car insurance rates, though they do look at the vehicle make and model. ![]() However, research from a 2007 study by Monash University in Australia found that red cars are actually slightly less likely to be involved in accidents compared to other colors (black cars were actually most accident prone). It’s a common belief that driving a red car leads to more speeding tickets and higher car insurance rates. ![]()
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